Digital Marketing & Social Media Management
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
We will simplify it for you
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Benefits of Social Media Marketing
Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising
Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business.
Accommodates personalized and direct marketing that targets specific demographics and markets.
Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.
Ideal environment for a company to conduct market research.
Can be used as a means of obtaining information about competitors and boost competitive advantage.
Social platforms can be used to promote brand events, deals, and news.
Platforms can also be used to offer incentives in the form of loyalty points and discounts.
Developments and strategies
Online behavioural advertising