AI, AR & VR
Augmented Reality (AR): Where the technology adds a layer of experience to the real world. In some ways, this is the inverse of VR. With regards to the experience, this technology makes it feel like it's here. Artificial Intelligence (AI): AI is a blanket term for a wide range of applications.
Virtual Reality (VR) creates incredible three-dimensional artificial worlds and immersive experiences for users. Augmented Reality (AR) creates amazing real world, life-like experiences. Together, these ‘extended reality’ technologies are hot property in the tech world right now and for good reason. AR and VR technologies are expected to generate up to $162 billion in market revenue by the end of 2020. Trend-setters like Nike are already investing millions to ensure AR and VR capabilities are creating immersive experiences for their customers.