What is a Brand?

---

A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.

That's what WIKIPEDIA has to say.

We will simplify it for you

When you start a business you put in an identity behind it.

1) First you decide a name.

But today when you decide a name you need to check availability, you check if the domain is available or not, you check if people will accept it or not through planned surveys.

2) Then you start producing product or services.

You then take product quality tests. Just to ensure people will love your product or services.

3) Then you get a Brand Identity Design.

You will get a logo that suits your brand, you get a domain and get a website designed.

4) Then you start advertising.

Your print designs get printed, you get recognised by your logo, you start Social Media Marketing to create awareness and boost product sales.

5) You get feedback and you grow as a brand.

You will recieve good and bad feedbacks, you will work on the bad ones and improve gradually.

Now the Business has grown into a Brand

---

You saw the process, its was time taking, it took skills of people from different domain. A team came together to put in value and experience in your business. The best visual experience through designs. The best marketing approach by the skilled Marketing Team. The Product quality assurance through your product/service creation team. The feedback process by the customer care team.

That's a brand for you with all those values and experience put into a business.